Churn Impact Simulator
Project customer count and MRR under churn and acquisition assumptions.
Churn Impact Simulator projects customer count and recurring revenue from starting customers, ARPU, monthly churn, new customer acquisition, and projection length. Churn is the share of customers who leave in a period; logo churn counts customers, while revenue churn measures lost recurring revenue. ARPU is average revenue per user or account, and acquisition adds new customers to replace or exceed losses. Churn compounds over time, so small monthly differences can produce large changes in customer base and MRR after several months. This simulator is useful for retention planning, growth forecasting, and board-level scenarios, but real subscription models may also need expansion revenue, downgrades, seasonal acquisition, cohort behavior, and gross margin.