Business

Churn Impact Simulator

Project customer count and MRR under churn and acquisition assumptions.

Churn Impact Simulator helps you Project customer count and MRR under churn and acquisition assumptions. Use it for operational decision-making to compare scenarios, expose bottlenecks, and make trade-offs explicit to stakeholders. The form is specific to this tool and captures inputs like Starting customers, ARPU ($), and Monthly churn (%), so required data is explicit before you run it. After running, review sections like Churn Model Inputs and Projection Results to interpret results and verify they fit your real-world constraints. Save the exact inputs together with the result so teammates can reproduce and audit the output later.

Churn Model Inputs

Simulate customer and MRR outcomes from churn and new acquisition.

Projection Results

Customer change: 24

Final MRR: $62,880.00

Total churned customers: 216

Total new customers: 240

Annualized churn: 34.79%

Net revenue change: 4.80%

Month	Churned	Net Change	Customers	MRR
1	18	2	502	$60,240.00
2	18	2	504	$60,480.00
3	18	2	506	$60,720.00
4	18	2	508	$60,960.00
5	18	2	510	$61,200.00
6	18	2	512	$61,440.00
7	18	2	514	$61,680.00
8	18	2	516	$61,920.00
9	18	2	518	$62,160.00
10	18	2	520	$62,400.00
11	18	2	522	$62,640.00
12	18	2	524	$62,880.00

How to use this tool

Enter the required fields for churn impact simulator, including Starting customers, ARPU ($), and Monthly churn (%), and verify units/format before running.
Click “Run” to run the tool.
Review Churn Model Inputs and Projection Results, then rerun with one alternate input set to confirm sensitivity before final use.

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