Business

Customer Lifetime Value Calculator

Calculate total customer value over their lifetime.

Last validated: Pending

Customer Lifetime Value (CLTV) Calculator projects total revenue from a customer over their relationship duration, accounting for churn and retention. It is useful for SaaS pricing, subscription profitability analysis, and acquire-vs-retain ROI decisions. The tool models scenarios with different churn rates and growth assumptions. Use it to set sustainable customer acquisition budgets.

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Input Pattern

Enter values in the left panel, keep units explicit, run the calculation, then copy or share the result. Invalid fields are highlighted immediately.

Customer Lifetime Value (CLV)

Calculate the total value a customer brings over their lifetime.

Results

Average Purchase Value: $50.00

Purchase Frequency: 4.0 times/year

Customer Lifespan: 3.0 years

Annual Customer Value: $200.00

Customer Lifetime Value: $600.00

How to use this tool

Enter average order value, purchase frequency, and retention/churn rate.
Run to compute CLTV and payback period.
Test different churn rates to evaluate the impact of retention improvements.

Worked Example

Auto-generated from the tool's current default or entered inputs.

Example Inputs

Average purchase value: 50.0
Purchase frequency: 4.0
Customer lifespan years: 3.0
Customer value: 200.0
Clv: 600.0

Expected Outputs

Average purchase value: 50
Purchase frequency: 4
Customer lifespan years: 3
Customer value: 200

Interpretation

Average purchase value is 50.0. Use this as a decision input, not as a standalone conclusion.
Purchase frequency is 4.0. Use this as a decision input, not as a standalone conclusion.
Customer lifespan years is 3.0. Use this as a decision input, not as a standalone conclusion.
Compare at least one conservative and one aggressive scenario before committing to a target.

Scenario Compare (A vs B)

Use this to compare two input sets and quantify change in key outputs.

Scenario A

Average purchase value

Purchase frequency

Customer lifespan years

Customer value

Clv

Scenario B

Average purchase value

Purchase frequency

Customer lifespan years

Customer value

Clv

Explore more versions

Tailored guides for specific audiences, regions, and scenarios.

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CRM and customer analytics

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Customer Lifetime Value Calculator

Input Pattern

Customer Lifetime Value (CLV)

Results

How to use this tool

Worked Example

Example Inputs

Expected Outputs

Interpretation

Scenario Compare (A vs B)

Scenario A

Scenario B

Explore more versions

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CRM and customer analytics